In the fast-paced world of online shopping in Iran, your product description is your most powerful sales tool. It’s the voice that talks to your customer when you can’t be there in person.
Many online shops use cold, technical lists of features. But customers don’t just buy features; they buy feelings, solutions, and a better version of themselves. They want to feel confident and happy about their purchase.
This guide will show you a simple, warm, and effective approach based on the Iranian e-commerce product description format, helping you write descriptions that feel human and connect deeply with your Iranian audience.
The Goal: Talk With Your Customer, Not At Them
Imagine you are explaining the product to a friend. You would be friendly, helpful, and excited to show them something great. That’s the feeling we want to create.
The Simple 5-Part Format
You can use this structure for almost any product. Let’s break it down.
1. The Friendly Headline (The Hook)
This is the first thing people see. Don’t just put the product name. Tell them what it does for them.
- Instead of: “Men’s Leather Jacket”
- Try: “The Perfect Leather Jacket for Cool Autumn Evenings in Tehran”
- Instead of: “Persian Rug 2×3”
- Try: “Bring Warmth and Tradition Home with Our Handwoven Isfahan Rug”
Why it works: It immediately connects the product to the customer’s life and desires.
2. The Short & Sweet Introduction (The Story)
In one or two sentences, welcome your customer and explain why this product is special.
- Example for a Saffron box: “Welcome to a touch of luxury from the heart of Khorasan. Our premium saffron is carefully handpicked to bring the richest color and aroma to your meals, turning everyday cooking into a special occasion.”
- Example for a Phone Case: “Tired of worrying about dropping your phone? Meet your phone’s new best friend. This case combines super-strong protection with a sleek, modern design, so your phone stays safe without the bulk.”
Why it works: It creates a small story and makes an emotional connection right away.
3. The Benefits, Not Just Features (The “Why You Care”)
This is the most important part. A feature is what the product is. A benefit is what the product does for the customer.
- Feature: “This kettle is made of 304 stainless steel.”
- Benefit: “Enjoy pure-tasting tea every time, thanks to our high-quality steel that doesn’t rust or leave a metallic taste.”
- Feature: “This carpet is made of 100% wool.”
- Benefit: “Experience incredible softness underfoot and enjoy a natural fiber that is strong, durable, and perfect for Iranian families.”
How to do it: For every feature you list, simply ask yourself: “So what? Why does this matter to my customer?” Then, answer that question.
4. The Clear & Honest Details (The Trust Builder)
Now, list the key technical information clearly and concisely. Use bullet points (•) to make it easy to read. Be honest and accurate. This builds trust.
- Size/Dimensions: (Use both metric and traditional units if needed: 2×3 meters / 6×9 feet)
- Material: (e.g., Natural cotton, genuine leather, food-grade silicone)
- What’s in the box: (e.g., 1x Kettle, 1x User manual)
- Care Instructions: (e.g., Hand wash only. Dry flat.)
- Important Specifications: (e.g., Weight: 1.2 kg, Power: 220V)
Why it works: It answers all the practical questions a logical buyer has, making them feel secure.
5. The Gentle Closing (The Next Step)
Conclude with a friendly nudge towards making a purchase. Make it easy and positive.
- “Ready to upgrade your kitchen experience?”
- “This beautiful piece of craftsmanship is waiting for its new home.”
- “Click ‘Add to Cart’ now and treat yourself to something special!”
- “Have a question? Our friendly customer service team is happy to help! Just send us a message.”
Why it works: It guides the customer on what to do next and makes them feel good about their decision.
Extra Tips for an Iranian Audience
- Use Warm, Welcoming Words: Use words like “ghabel daram” (you’re welcome), “azizam” (my dear – if it fits your brand voice), “khosh amadid” (welcome). It feels personal.
- Connect to Culture: For relevant products (such as home decor, food, and clothing), connect them to Iranian traditions, holidays (Nowruz, Yalda), or family values. “Perfect for gathering with family on Friday evenings.”
- Use Simple Farsi Terms: While writing in English may be necessary for some platforms, when writing in Farsi, keep the language simple and avoid using very difficult or archaic words.
- Address Practical Concerns: For electronics, mention voltage (220V). For clothing, provide accurate size charts. For food, clearly mention expiry dates. This shows you understand their needs.
Example: Putting It All Together
Product: A Backpack
1. Friendly Headline:
Your Everyday Adventure Companion: The Lightweight, Spacious Backpack
2. Short Introduction:
Whether you’re navigating the Tehran metro or heading to class at university, this backpack is designed to keep you organized and looking great, without any shoulder strain.
3. Benefits (Not Just Features):
- Feature: Padded laptop sleeve → Benefit: Keep your 15-inch laptop safe and secure from bumps and shocks during your commute.
- Feature: Water-resistant material → Benefit: Don’t worry about sudden rain! Your books and gadgets will stay dry and protected.
- Feature: Multiple compartments → Benefit: Stay perfectly organized. A place for your phone, keys, wallet, and water bottle means no more searching at the bottom of your bag!
4. Clear Details:
- Dimensions: 30cm x 45cm x 15cm
- Material: High-quality, water-resistant polyester
- Color: Navy Blue, Classic Black, Olive Green
- Compartments: 1 main, 1 laptop sleeve, 2 side pockets, 3 inner organizer pockets
5. Gentle Closing:
Make your daily journey easier and more stylish. Add your new favorite backpack to your cart today!
By following this simple, human-centered format, you can transform a straightforward product listing into a friendly conversation that fosters trust, resonates with emotions, and helps your customers feel confident about making a purchase from you.
Conclusion
Ultimately, the main goal of any Iranian e-commerce product description format is to build trust and understanding between your business and customers. It is not about using fancy words or long lists of features. It is about speaking from the heart, answering unspoken questions, and showing how your product will make their day better, easier, or more beautiful.
By focusing on people, not just products, you do more than make a sale; you build a relationship. In the warm, community-minded culture of Iran, that relationship is your most valuable asset. Take a moment to review your descriptions, add warmth and clarity, and watch your customers respond with trust and loyalty.